Small Business Web Developer
Your website is live. It looks fine. So why isn’t it bringing in customers? I build small business websites that fix that, starting with getting you found on Google, and ending with a site that actually makes people call.
I Put You Where Your Customers Are Buying
The Urgency of Visibility:
Right now, your next high-value client is on Google, searching for a service like yours: “Your Service Near Me.”
They’re typing keywords, reading reviews, and comparing websites. In an increasingly automated world, they will choose the business that looks the most credible and trustworthy, instantly.
The Cost of Inaction:
If your current site loads slowly, looks unprofessional and outdated, or, critically, lacks the genuine connection that builds real trust, you’re already losing the sale. They are calling your competition instead.
You are not just losing a lead; you’re losing revenue from customers you never even knew existed.
Specializing in:
- Landscaping
- Excavation
- HVAC
- Contracting
How I Can Help
You’re losing $20K-$50K in jobs every month to contractors who just show up first on Google. Here’s how I fix it:
Visibility: Local SEO architecture optimized for high-intent searches like “emergency excavation services [your city]”
Speed: Sites that load in under 2 seconds on mobile, fast enough to beat 95% of contractors in your area
Trust: Professional design with clear messaging, visible credentials, and prominent CTAs
Conversion: Quote forms and call buttons positioned based on user behavior data and industry best practices
I use the Website ROI Framework:
Research customers → Design conversion path → Build for speed → Optimize on data
I only take 3 projects per quarter so I can give each one obsessive attention.
Portfolio
Every website here solved a specific problem. The designs vary. The industries vary. But the approach is the same: clarity, speed, and results you can measure.
What Clients & Peers Say
Word of mouth is powerful. Discover the key reasons clients and peers recommend my work to others.
The Process
75% of web projects go over budget, miss deadlines, or fail to deliver what was promised. I’ve built my entire process to prevent that. Here’s how:
Before You Pay Anything
- We'll know in 10 minutes if this is a fit. I'll ask about your business, your customers, and what's not working now.
- Scope, timeline, fixed pricing. No hidden fees. No surprise add-ons.
- I'll show you what the top 5 ranking sites in your area are doing and where the opportunities are.
During The Project
- You're never left wondering what's happening. Every Friday, 15-minute update.
- By week 2, you'll have a clickable site you can test on your phone. Give feedback. See changes within 48 hours.
- Unlimited homepage revisions (that's the most important page. I want you obsessed with it.)
After Launch
- I monitor traffic, conversions, and rankings. You'll get a report showing what's working and what needs tweaking.
- How to update content, add blog posts, manage images, everything you need to run the site yourself.
- Keep me on for $99/month if you want ongoing support. But zero pressure.
The Guarantee
- If you're not happy with the first homepage draft, I'll refund your deposit. No questions asked.
- Most consultants don't offer this. I do, because I've never needed to invoke it. That should tell you something.
- I only take 3 new projects per quarter to keep this process intact.
Services
Website Development
I’ll build your designs into a fast, responsive site using the right platform for your needs (WordPress, Webflow, Framer, or custom code).
Store Development
Optimized eCommerce solutions that drive conversions and provide your customers with a smooth, secure shopping experience.
Store Development
Get custom Shopify solutions using themes customized to your unique specifications, designed for a smooth-running store.
Express Setup
Get online fast with a fully functional site using Elementor without sacrificing reliability or design.
UI/UX Design
Turn your ideas into visually stunning web designs that express your brand voice and meet customer needs.
Website Revamp
Revamp your outdated website with a complete redesign for top performance, enhanced security, and a fresh look.
Authenticity Delivers These Results
More Leads
Less Time Wasted
Higher Conversion Rate
Attract high-value customers who feel a connection to your brand.
Stop wasting time convincing skeptical leads; they already trust you.
The customer who trusts you will buy from you.
Everything your website needs in one simple $149/month package
WordPress Migration
- Hassle-free website transfer
- Zero downtime transition
- Complete content and settings migration
Premium Hosting
- High-speed servers with global CDN
- Cloudflare DDoS protection and web application firewall (WAF).
- Free Lifetime SSL certificates
Security Monitoring
- Daily malware scanning and removal
- Advanced firewall implementation
- Quarterly security audits
- 24/7 threat monitoring
Scheduled Backups
- Weekly backup system
- Multiple restore points
- On-demand cloud backups
- Quick restoration when needed
Regular Updates
- WordPress core updates
- Plugin and theme updates
- Pre-update backups
- Compatibility testing
Performance Optimization
- Speed enhancements for desktop and mobile
- Image compression and caching setup
- Regular database optimization
- Google Core Web Vitals improvements
Uptime Monitoring
- 24/7 uptime monitoring
- Immediate downtime alerts
- Performance tracking
- Security breach detection
SEO Optimization
- Broken link monitoring
- Keyword performance tracking
- Technical SEO improvements
- Quarterly content effectiveness review
Analytics Reporting
- Monthly performance reports
- Visitor behavior analysis
- Conversion tracking
- Actionable recommendations
Content Updates
- Monthly updates (1 hour included)
- Text and image changes
- Unused time rolls over
Technical Support
- Quick turnaround on urgent fixes
- Guaranteed response within 48 hours
Premium Tools Included
- WP Rocket for speed ($59/year value)
- Rank Math Pro for SEO ($95.88/year value)
- Solid Security Pro ($99/year value)
Pause or cancel anytime.
Free Website Audit
Not sure about your website’s health? Get our complimentary audit to see where you stand with security, speed, and search visibility.
Your Website Is Not “Set and Forget”
Your website is your most valuable business asset and requires regular care to remain secure and effective. Without routine updates, you risk exposing your site to threats that can damage your brand reputation. Here’s why timely maintenance matters:
Nearly 64% of companies worldwide have experienced a cyber attack at least once. This includes businesses of all sizes. If you think you’re not a target for hackers, think again. Regular website maintenance helps fix vulnerabilities before cybercriminals can exploit them, keeping your business asset safe.
Your website’s performance relies on timely updates to its core systems, software, and plugins. Without regular updates, your site risks slow loading, errors, and crashes that can drive visitors away. Routine maintenance keeps your site performing at its best, building trust and engagement with every visit.
Google prioritizes websites that are secure, fast, and up-to-date. Slow load times, functionality issues, and outdated content hurt user experience and search rankings. Regular updates help maintain your site’s visibility online.
Sites with consistent maintenance see up to 55% more visitors. A frequently updated website that loads quickly and works flawlessly gives users compelling reasons to return. Good maintenance influences user experience and helps attract more customers to your business.
When a website has functionality issues or outdated content, users lose trust in both the site and your brand. keeping your website up-to-date is necessary to build trust among customers and strengthen your credibility. A modern, responsive site keeps users engaged with your business.
Even a one-second delay in website speed can ruin the user experience and drive visitors away without any interaction. Regular updates create more opportunities for users to engage with your content and increase the time they spend on your site, leading to better conversion rates.
Fixing a compromised or malfunctioning website costs over $500 on average. Proactive maintenance reduces the risk of expensive emergency repairs and downtime, saving money in the long run.
Selected Stack
I use industry-standard tools
WP Rocket
Lucky Orange
Fluent Forms
Mollie
Shortpixel
WooCommerce
Mailchimp
Sendcloud
Cloudflare
Rank Math SEO
ACF
Wordfence
Generatepress
Astra

OceanWP

Phlox
Blocksy
TheGem
Hello Elementor
Elementor
Bricks
Oxygen
FAQs
Here are answers to frequently asked questions about my web services, process, and capabilities.
Pre-built templates from DIY builders are affordable and quick to set up, but they come with real limitations. They rarely deliver the exact look and functionality your business needs and even when a theme has the right features, it won’t help your brand stand out in a crowded market. Your business is unique, and your website should reflect that.
A custom design is built entirely around your goals, giving you full control over branding, performance, and long-term scalability. It ensures an intuitive user experience tailored to how your customers think and behave. While the upfront investment is higher, the returns, stronger engagement, higher conversions, and a clearer brand identity make it the smarter choice for businesses that are serious about growth.
Absolutely. Every website I build is fully responsive, meaning it adapts seamlessly to any screen size: desktop, tablet, or smartphone. With more than half of all web traffic coming from mobile devices, this isn’t optional; it’s foundational.
Beyond just looking good on mobile, I build with Google’s mobile-first indexing in mind, which directly supports your search rankings. Your visitors get a consistent, fast, and intuitive experience regardless of how they find you.
Yes. SEO is built into everything I do, not treated as an afterthought. From the moment I begin development, your site is structured with search visibility in mind, clean code, fast load times, and proper technical architecture.
Beyond the build, I offer comprehensive SEO services including keyword research, full on-page optimisation, technical SEO audits, link building, and targeted content creation. I track and monitor your rankings over time so you can see exactly how your visibility is growing and where the next opportunities are.
Website pricing varies depending on the scope, complexity, and services involved so there’s no one-size-fits-all number. That said, I believe in being upfront rather than keeping you guessing.
As a general guide:
- A straightforward informational website typically starts from $1000 – $3,000.
- A custom website with advanced functionality generally ranges from $3,000 – $10,000.
- Larger builds with complex integrations or eCommerce are scoped individually.
Ongoing services such as hosting, maintenance, and SEO are available as separate monthly plans and are priced based on what your site actually needs.
The best way to get an accurate figure is to have a conversation. Once I understand your goals and requirements, I’ll put together a clear proposal, no vague estimates, no hidden fees. If budget is a concern, I’d rather know early so I can work with you on a scope that makes sense.
I’ve worked with clients across many industries, but I now focus on a select group of sectors where I can consistently deliver the fastest and most impactful results. My primary focus areas are HVAC, Movers & Packers, Construction & Excavation, Consulting, and Landscaping.
This focus means I understand your industry’s specific challenges, customer expectations, and competitive landscape which translates into better strategy, sharper design, and stronger results for your business. If you’re in a different sector, I’m still open to the conversation. Reach out and I’ll let you know honestly if it’s a good fit.
I follow a structured yet flexible process designed to keep you informed and in control at every stage without placing unnecessary demands on your time.
My process follows this path: Consultation → Planning → Strategy & Scope → Design → Client Feedback → Final Approval → Development → Testing → Launch.
Nothing moves forward without a clear plan, and no design or feature gets built without your sign-off. Every step is focused on delivering a website that works for your business and produces measurable results not just something that looks good on a screen.
Timelines vary depending on the scope and complexity of your project. As a general guide:
- A straightforward website typically takes 4 to 6 weeks.
- A custom website with advanced features generally runs 6 to 12 weeks.
- Larger, more complex builds can extend to 12 weeks or more.
Once I’ve defined the full scope together, I’ll map out a clear timeline for each phase. If you have a specific launch date in mind, let me know early and I’ll do my best to work around it. What causes the most delays in any project is missing content or slow feedback, staying engaged throughout keeps everything on track.
I respect that your time is limited, so I’ve designed my process to keep your involvement focused and purposeful. I’ll need your input at three key stages: initial strategy and goal-setting, design review and approval, and content sign-off before launch.
Outside of those touchpoints, I handle the details. You won’t be chased for daily decisions or buried in technical back-and-forth. My goal is to keep things moving efficiently while making sure the final product genuinely reflects your vision.
Both options are available. If you have existing copy, brand messaging, or specific content you’d like to use, I’ll work with it and refine it where needed. If you’re starting from scratch or need professional copywriting, I can handle that too.
Providing your own content or at least clear direction on tone, audience, and key messages tends to speed up the process significantly. During onboarding, I’ll cover exactly what’s needed and agree on who handles what before work begins, so there are no surprises mid-project.
To kick things off, I’ll typically need the following from you:
- Your brand assets — logo, colours, and fonts
- A list of key features and goals for the website
- Examples of websites you like (and what you like about them)
- Any existing content such as text, images, or videos
- Details about your target audience and what you want them to do on your site
You don’t need to have everything perfectly organised before reaching out. Our structured onboarding process will guide you through each step, so nothing important gets missed.
Your satisfaction is built into the process, not bolted on at the end. I don’t present a finished design and ask you to approve it, I involve you at key checkpoints throughout, which means the design evolves with your input rather than surprising you.
Each project includes structured rounds of revisions, and nothing moves to development without your explicit approval. If something isn’t right, I want to know early. Clear, honest feedback at the design stage is what leads to outcomes we’re both proud of.
Websites aren’t set-and-forget, and I understand that your business evolves. Post-launch changes whether that’s updating content, adding a new page, or introducing a new feature are handled through my ongoing support and maintenance plans.
If you’re on my care plan, smaller updates are included. For larger additions or new functionality, I’ll scope it properly and provide a clear quote before any work begins. Either way, you’ll always have a direct line to the team that built your site.
Yes. We provide fully managed WordPress hosting that covers everything under one straightforward monthly fee, no juggling multiple invoices or chasing separate providers.
Your site is hosted on a high-performance server optimised for speed, security, and maximum uptime. I monitor proactively, so issues are caught and resolved before they ever affect your business or your visitors. If you prefer to use your own hosting setup, I’m happy to advise on the right plan and manage it on your behalf.
Yes. Keeping your site secure, fast, and up to date is something I take seriously. My maintenance service covers WordPress core, theme, and plugin updates, automated backups, security monitoring, and hands-on troubleshooting when needed.
All updates are tested in a staging environment before going live, so there’s no risk of breaking your site during routine maintenance. You’ll also receive regular performance and security reports, so you always have full visibility into your site’s health. I handle the technical side, you focus on running your business.
Yes. Once your website is live, I provide a personalised training session via Zoom or Teams walking you and your team through how to manage content, make basic edits, and get the most out of your site day to day.
You’ll also receive a written user manual you can refer back to at any time. Whether it’s onboarding a new team member or simply refreshing your memory on a specific feature, the documentation is there to make sure you always feel confident managing your own website.
See If You're a Fit
I only work with 3 new clients per month.
Call takes 30 minutes. You’ll leave with actionable insights whether we work together or not.